OPPORTUNITIES AND THREATS TO THE CANADIAN ORGANIC SECTOR
In 2017, the Organic Value Chain Roundtable consulted Canadian national and provincial organic associations to learn more about the strengths, weaknesses, opportunities and threats to the sector. Join Marie-Eve Levert for a discussion about the results of this SWOT analysis and its implications for the organic industry.
Marie-eve Levert, national program manager, usc canada
Marie-Eve currently works at USC Canada, where she manages their national program that aims to increase the quality, quantity and diversity of organic and ecological seed in the country: The Bauta Family Initiative on Canadian Seed Security (BFICSS).
Before joining USC Canada, Marie-Eve worked as the Director of International and Regulatory Affairs at the Canada Organic Trade Association where she led more than 15 trade missions in the U.S., Europe and Asia. In that role, her key responsibilities included acting as senior strategic liaison with industry associations, NGOs, institutional and community stakeholders in Canada and abroad for organic trade relations.
Marie-Eve has been a member of the Organic Value Chain Roundtable (OVCRT) since 2014. She chaired the Data Task Force from 2015 to 2017 and has been Chair of the Strategic Planning Task Force for the past year.
More about the organic value chain roundtable
Consumer demand for organically grown and processed food has increased dramatically in recent years. As a result, Canada’s organic market is flourishing. Any agricultural product that is labelled organic must comply with Canadian organic standards.
The Organics Value Chain Roundtable builds a shared understanding of the Canadian organic sector’s competitive position and creates consensus on how to improve its performance and profitability. Members represent multiple commodities and a wide cross section of the Canadian organic value chain including producers, processors, distributors, retailers, food service and exporters, as well as provincial and federal government representatives.